Privacy Policy
Lifetime Brands, Inc. (“Company”, “us” or “we”) recognize the importance of your privacy. Please read the following privacy policy to understand how we will treat your information in connection with our Site located at www.builtny.com (the “Site”).
This privacy policy was last updated on July 9, 2024.
This policy applies to information we collect: (a) on this Site; (b) in e-mail, text and other electronic messages between you and this Site; or (c) through mobile and desktop applications you download from this Site, which provide dedicated non-browser-based interaction between you and this Site.
It does not apply to information collected by (a) us offline or through any other means, including on any other Site operated by Company or any third party (including our affiliates and subsidiaries) or (b) any third party (including our affiliates and subsidiaries), including through any application or content that may link to or be accessible from or on the Site.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
We may collect several types of information from and about users of our Site, including your name, address, email address, telephone number, credit or debit card number, and other similar information that can be used to identify you (“Personal Data”). Specifically, when you use our Site, we may collect the following:
- INFORMATION YOU PROVIDE TO US when you
- Fill in forms on our Site, including when you register to use our Site, add items to your shopping cart, subscribe to our service, post material, request further services, enter a contest or promotion sponsored by us, or when you report a problem with our Site;
- Contact us;
- Respond to surveys;
- Place an order;
- Use the search bar on the Site; or
- Otherwise post or publish on the Site.
- INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES.
As you navigate through and interact with our Site, we may use cookies, flash cookies, or web beacons (collectively, “Automatic Data Collection Technologies”) to collect certain information about your equipment, browsing actions and patterns. We may use these technologies to collect information about your online activities over time and across third-party Sites or other online services (behavioral tracking). The information we collect automatically may include Personal Data or we may associate it with Personal Data we collect in other ways or receive from third parties. See the section titled “Automatic Data Collection Technologies” below to learn more.
AUTOMATIC DATA COLLECTION TECHNOLOGIES
Automatic Data Collection Technologies help us to improve our Site and to deliver a better and more personalized service, including by enabling us to: (a) estimate our audience size and usage patterns; (b) store information about your preferences, allowing us to customize our Site according to your individual interests; (c) speed up your searches; and (d) recognize you when you return to our Site.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
- Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.
- Web Beacons. Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).
Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers and application providers. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the section titled "Choices About How We Use and Disclose Your Information" below.
HOW WE USE YOUR INFORMATION
We use information that we collect about you or that you provide to us, including any Personal Data:
- To present our Site and its contents to you;
- To provide you with information, products or services that you request from us;
- To fulfill any other purpose for which you provide it;
- To provide you with notices about your account;
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
- To notify you about changes to our Site or any products or services we offer or provide through it;
- To allow you to participate in interactive features on our Site;
- To administer our Site, including by monitoring and analyzing our Site traffic and usage patterns;
- In any other way we may describe when you provide the information;
- For any other purpose with your consent.
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your Personal Data in this way, please adjust your user preferences in your account profile. For more information, see the section titled "Choices About How We Use and Disclose Your Information" below.
We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
SHOP FOR GOOD
From time to time, we may partner with DailyKarma to enable DailyKarma’s Shop for Good Program on our website. The Shop for Good Program allows our users to participate in pre-selected charitable giving initiatives supported by DailyKarma. By participating in the Shop for Good Program, you acknowledge that we may share your personal information with DailyKarma. Please see the DailyKarma website policies to learn more.
DISCLOSURE OF YOUR INFORMATION
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Data about our users to:
- To our subsidiaries and affiliates;
- To contractors, service providers and other third parties we use to support our business;
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Data held by us about our Site users is among the assets transferred;
- To third parties to market their products or services to you if you have consented to/not opted out of these disclosures;
- To fulfill the purpose for which you provide it;
- For any other purpose disclosed by us when you provide the information;
- With your consent;
- To comply with any court order, law or legal process, including to respond to any government or regulatory request;
- To enforce or apply our Terms of Useand other agreements, including for billing and collection purposes;
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers or others.
DATA SECURITY
We have implemented commercially suitable physical, electronic, and managerial measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration and disclosure. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and Site monitoring. We also limit access to any Personal Data we receive to employees who need access to that information in order to do their jobs.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Site. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. Most browsers accept cookies automatically. You can set your preferences by clicking the pop-up banner when you first visit our Site. Please note that you may set your preferences once every 24 hours. You may also be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out.
- Disclosure of Your Information for Third-Party Advertising. If you do not want us to disclose your Personal Data with unaffiliated or non-agent third parties for promotional purposes, you can always opt-out by logging into the Site and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an e-mail stating your request to datarequests@lifetimebrands.com.
- Promotional Offers from the Company. If you do not wish to have your e-mail address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by clicking the Unsubscribe link in the promotional email. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
- Targeted or Interest-Based Advertising. We may work with third-party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising when you are visiting the Site and elsewhere on the Internet. This practice is known as interest-based advertising. You may visit www.aboutads.info or www.networkadvertising.org to learn more or to opt out. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. If you delete, block, or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.
- Google Analytics. We may use Google Analytics to improve our Site’s functions. You can choose not to be included in Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
ACCESSING AND CORRECTING YOUR INFORMATION
You can review and change your Personal Data by logging into the Site and visiting your account profile page.
You may also send us an e-mail at datarequests@lifetimebrands.com to request access to, correct or delete any Personal Data that you have provided to us. We cannot delete your Personal Data without also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Proper access and use of information provided on the Site, including User Contributions, is governed by our Terms of Use
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request, at one (1) time each year, certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an e-mail to datarequests@lifetimebrands.com or write us at:
Lifetime Brands, Inc.
Attn: Consumer Services – Data Requests
22 Blake Street
Medford, MA 02155
See the section titled “Additional Information for Residents of Certain States,” below, for additional information about your rights as a California resident.
CHILDREN UNDER THE AGE OF 13
Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at datarequests@lifetimebrands.com.
ADDITIONAL INFORMATION FOR RESIDENTS OF CERTAIN STATES
Residents of certain states, including, but not limited to, California, Colorado, Connecticut, Utah, and Virginia (the “States”) may have additional rights. Where we collect Personal Data from residents of the States we comply with the consumer privacy laws of the States (“US Privacy Laws”). This Supplemental US Privacy Notice applies to residents of the States (“you” or “your”).
For the purposes of this Section, the following categories of information are not Personal Data:
- Publicly available information;
- Deidentified or aggregated data; or
- Information otherwise excluded from the scope of US Privacy Laws.
This Supplemental Privacy Notice provides the following information to residents of the States:
- Categories of Personal Data we collect;
- Purposes for which we use Personal Data;
- Categories of Personal Data we disclose to third parties;
- Categories of third parties to which we disclose Personal Data; and
- How residents of the States can exercise their rights under US Privacy Laws:
-
- The right to access, correct, or delete Personal Data;
- The right to obtain a portable copy of Personal Data;
- The right to limit the use of sensitive personal data in certain circumstances; and
- The right to opt out of targeted advertising, sales of personal data, or profiling.
CATEGORIES OF NON-SENSITIVE PERSONAL DATA
The table below outlines the categories of Personal we collect about residents of the States and whether and how they are disclosed to third parties.
We collect Personal Data from the following sources:
- Directly from our users
- Inferences from your activity
- From our affiliates
- From our business partners
- From our advertising partners
|
Category |
Examples |
Purpose(s) |
Disclosure to a 3rd Party |
Retention Period |
|---|---|---|---|---|
|
A. Identifiers. |
Identifiers may contain the following: name, shipping addresses, billing address, email address, phone number |
To communicate with you about your orders or purchases, your account, and your requests for information; to provide customer support in response to your communications with us; to send you updates about new products and offers that may be of interest to you; to tailor your experience at our Sites, showing you content that we think you might be interested in |
This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners |
For as long as necessary to fulfill our legitimate business purposes. |
|
B. Commercial Information. |
Commercial Information may contain the following: order history and preferences |
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites and to provide you with customized Site content |
This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners |
For as long as necessary to fulfill our legitimate business purposes. |
|
C. Internet / Electronic Activity. |
Internet/Electronic Activity may contain the following: Information automatically collected from your browser, such as your browser type, viewed webpages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Site, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site |
To improve our Sites, customer service, and user experience |
This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners |
For as long as necessary to fulfill our legitimate business purposes. |
|
D. Imprecise Geolocational Data. |
Imprecise Geolocational Data may contain the following: Information automatically collected from your device, such as your internet service provider’s address; your internet protocol or IP address; your MAC address; your operating system; and the type of handheld or mobile device used to link to the web page |
To improve our Sites, customer service, and user experience |
This data may be disclosed to Processors, Affiliates, Other Users of our services, and Business Partners |
For as long as necessary to fulfill our legitimate business purposes. |
We do not collect any Sensitive Personal Data as defined by US Privacy Laws.
USE OF PERSONAL DATA
We use Personal Data for the purposes described above. Personal Data may also be used or disclosed as otherwise permitted or required by applicable law.
DISCLOSING PERSONAL DATA We disclose Personal Data to the following categories of third parties:
- Processors: We use processors to securely handle Personal Data on our behalf and only on our instructions. These companies may not use your Personal Data for their own purposes.
- Affiliates: We may disclose your information to our affiliates, subsidiaries, and representatives as part of providing our services.
- Our Analytics and Advertising Partners: We use analytics services to collect and process certain data and to provide you with relevant advertising. These services may also collect information about your use of certain other websites, apps, and online resources.
- Our Business Partners: We may disclose relevant personal data to our business partners to provide you with exclusive offers for products and services that may interest you.
See the table above for more details about how different categories of Personal Data are disclosed.
We do not sell Personal Data to anyone. We may share your Personal Data.
EXERCISING YOUR PERSONAL DATA RIGHTS
Residents of the States may have the following rights under US Privacy Laws:
|
The Right to Access/Know |
You have the right to request any or all of the following information relating to your Personal Data we have collected and disclosed in the last 12 months, upon verification of your identity:
You have the right to receive your Personal Data in a structured and commonly used format so that it can be transferred to another entity (“data portability”). |
|
The Right to Request Deletion |
You have the right to request the deletion of Personal Data we have collected from you, subject to certain exceptions. |
|
The Right to Opt Out of Personal Data Sales or Sharing |
You have the right to opt-out of the sale or share of your Personal Data by a business. Please see the section “Targeted Advertising” for more information. |
|
Do Not Disclose My Sensitive Personal Data |
You have the right to limit how your sensitive Personal Data is disclosed with third parties. We do not collect any sensitive Personal Data. |
|
Right to Correct/Right to Rectification |
In certain circumstances, you have the right to request correction of any inaccurate Personal Data. Upon verifying the validity of your request, we will use commercially reasonable efforts to correct your Personal Data as directed, taking into account the nature of your Personal Data and the purposes of maintaining your Personal Data. |
If you are a resident of a State, you can submit a request to exercise your Personal Data rights under US Privacy Laws by visiting our online portal at https://www.requesteasy.com/637e-8045. To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will use commercially reasonable efforts to verify your identity for this purpose. Any information you provide to authenticate your identity will only be used to process your rights request. Please be aware that we do not accept or process rights requests through other means (e.g., via fax or social media).
After submitting your request online, you will receive a follow-up email, which may include a link you must click on in order to verify your identity. If you do not click on that link, we may be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.
We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions. If you believe our response to your rights request is insufficient, you can appeal our decision by contacting the Data Protection Compliance Officer at datarequests@lifetimebrands.com and we will inform you of our final decision within 45 days.
We reserve the right to decline to process, or charge a reasonable fee for, requests that are manifestly unfounded, excessive, or repetitive.
TARGETED ADVERTISING
“Targeted advertising” as used in this Privacy Notice means the disclosure of Personal Data to a third party for behavioral advertising. An example of this is displaying advertisements where the advertisement is selected based on Personal Data obtained from that person’s activities over time and across nonaffiliated websites or online applications to predict such person’s preferences or interests. We disclose some Personal Data for behavioral advertising. You can opt out of the sharing of your Personal Data for targeted advertising by submitting a rights request as described above.
AUTHORIZED AGENT REQUESTS
You may designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by following the same method described above. We may require verification of your authorized agent in addition to the information for verification above for US residents and households.
NON-DISCRIMINATION
We will not discriminate against you for exercising any of your rights under US Privacy Law. Unless permitted by the applicable US Privacy Law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CPRA US Privacy Laws that can result in different prices, rates, or quality levels. Specifically, we may provide special offers and benefits (“Offers”) to customers who chose to participate or sign up to receive communications from us via email. The information we may request includes name, address, state, country, zip code, and email. US Privacy Laws may consider these Offers to be a “financial incentives.” We estimate the value of Personal Data solely for purposes of the US Privacy Laws to be reasonably related to the value of the offer or discount presented to you. For specific terms, please see Terms of Use.
INTERNATIONAL VISITORS
Our Site is hosted and operated in the United States. By using the Site, you are consenting to the transfer of your Personal Data to the United States. If you are accessing the Site from outside of the United States, please be advised that United States’ law may not offer the same privacy protections as the laws of your jurisdiction. To learn more about your rights under international laws, please email datarequests@lifetimebrands.com
CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Site home page. If we make material changes to how we treat our users’ Personal Data, we will notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Site home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this privacy policy to check for any changes.
CONTACT INFORMATION
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Lifetime Brands, Inc.
Attn: Data Protection Compliance Officer
1000 Stewart Avenue
Garden City, NY 11530
